Interviewed as part of International Jewellery London ‘Power of Branding’ interview series with top industry figures, Eran Shem-Tov, Director of Stubbs&Co. talked about how bringing a lifetime bond between consumer and retailer can lead to a long term profit with a simple wedding ring selection. He led on to explain that by engaging the customer from day one in the creative process, particularly with modern technology, can enrich the shopping experience.
